"When once you have tasted flight, you will forever walk the earth with your eyes turned skyward. For there you have been, and there you will always long to return"
- Leonardo da Vinci
the Why:
We are still a young company with our roots firmly planted. At our core, we aim to inspire a vibrant community drawn to the skies - exploring them fearlessly from unique perspectives.
We wanted the brand to embody that which makes aviation so magical - the aspect of adventure.
For those that approach life with open wings, we invite you to join the culture and keep doing what you do.
Explore bravely.
culture (n) - the values, beliefs and behaviour that form a people’s way of life
the How:
All of our initiatives, designs and products are central to our stance on appreciating nature and the exhilaration of exploring it.
the Who:
By pilots, for all aviation-lovers.
Wing Culture was born in Johannesburg, South Africa where the aviation community is undeniably strong. There is a common and unshaken passion among aviation enthusiasts that built the ground upon which Wing Culture stands.
This, together with the passion of exploration and the outdoors, a unique brand identity emerged that is rooted in adventure and the appreciation of nature.
It is a lifestyle and a culture.
the Where:
We are using this website in tandem with our social media platforms to kick start this journey in South Africa where we know the adventure and flying culture is strong.
With your support and our commitment, the goal of opening our brand in-store will soon be realised!
We aim to set up our pop-up stores at events that suite our brand, such as outdoor events, expos & air shows while continuing to primarily offer our products through our online store. Keep an eye out on our social media for where we appear next.
// @wingculture.za
#EXPLORE BRAVELY
